Genius You is a powerful process of self-understanding and it is for every person who wishes to be their very best selves.


Genius You is yours, you are the topic. Discovering you is the purpose and understanding you is the process. 

Every great teacher speaks to the power and wisdom gained on the journey of self-understanding. On some level we all know that this is incredibly important, the problem is, it’s really hard. There are so many parts that are invisible to us and so much we are afraid to see.

Self-understanding is the most powerful thing in the world, not just for ourselves, but for the future of humanity. When we deeply understand ourselves, we not only know how to live our lives better, we also become better citizens, neighbours, lovers, parents, friends, children, leaders, workers....




We call this process Genius You because this was the starting point. Simone our CEO and ‘lead guinea pig’ recognised early on that we, people, are a species of geniuses. She saw from a very young age and then later worked out when we put our purpose and genius in the correct order we have the ability to achieve incredible things. And when she says this, she means each and every one of us.

We believe that this is where true equality lies. Genius doesn’t take into account your beginnings or your background, your colour, your race, your sex, your preferences. It is inherent no matter what. Each and everyone of us has an incredible quality that allows us to shine and feel like a rockstar when we put it into action.

This principle is the movement of Genius You – it is our quest that this be recognised, discovered, celebrated and sought after. We see time after time what happens when a person moves into a state of activating their genius. They can become a living legend and we believe it is the possibility of each person roaming the planet earth.


"I now know how to do this thing called my life!"




Simone Ellen
CEO + Genius Finder

+64 21 298 1885