I’m Simone.

I have been told I am incredible and dynamic. I can see that sometimes I am magnetic. I also know that I have been hopeless and desperate, someone people couldn’t stand to be around.

That’s the thing about being human: you’re made of everything a human can be, and the one part you actually get to choose is what you craft. I crafted an ever-evolving strategist.

A strategist thinks wide. Forward and back, left and right, down and up, all at once. For years I was paid to do this inside businesses: find the brilliant parts that no one else could define, and work out how to use them. I do the same thing with people now.

Here’s how it actually works in me. I investigate something until I understand. As I discover and learn, the important parts get flagged. I don’t choose it, it just happens. They sit there, out of place, until I can see where they belong on the map I’m building. It’s truly brilliant.

But, there’s a cost.

I can’t remember or do anything that doesn’t serve the map. I can’t cook. I’ve never managed to hold onto a language. I couldn’t tell you half the places I’ve been, and I still can’t pronounce my husband’s hometown in Switzerland. But those who love me forgive me. Including my dog.

I built GeniusYou for my daughters and for you. But mostly because that’s how my mind thinks, I love being clever, and I needed a way to turn it on myself. I’ve seen it in my own life: use your brilliance more than your defaults, and the world gets a lot better.

Now, there’s a reason I feature so heavily on this site, and it’s not because I built the programme, and it’s not because I am going to take you through it.

Before Roger Bannister ran a four-minute mile, it was considered physically impossible. He ran it, and within three years, sixteen other runners had too. Nothing about human legs changed. What changed is that someone proved the ceiling was wrong.

That’s the greatest reason why I share.